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It’s all about keeping pace and designing
In 2012, Powerhouse, trading as ARM, celebrated 30 years of Advertising and Design – a strong foundation for an exciting future. By focusing on our customers’ growth and leveraging our unique...
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Objectivity in our favour
Powerhouse, trading as ARM Advertising & Design, scores exceptionally well in an independent objectivity market survey relating to advertising agencies across the region. Powerhouse joined the top...
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Brand Building Activists
Taking the existing corporate identity guidelines of Hulamin, ARM Advertising & Design developed a successful brand building campaign centered around the brand’s inherent features and benefits and...
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More than meets the eye
The Swift Industrial Supply Company specializes in industrial lubricants, maintenance products and precision cutting tools and has entrusted itself and its sub brands, Herschell and Edge, to our team....
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Refreshed and invigorated – Try us!
Our story begins in the ’80s, when it was the norm to trade using the initials of key people, in our case Alcorn, Rainer and Mundell. ARM is our legacy that brings with it an enviable reputation of...
View ArticleAre your brand communications hitting the mark or missing the plot?
Marketers would do well to periodically revisit their brand positioning and frequently review their marketing implementation plans, believes Powerhouse Advertising CEO Brian Wright. The idea that...
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The Bleeding Edge – what kind of bang for your buck are you paying for?
For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is...
View ArticleHow to handle marketing during tough economic times
With the mining strike effect on the economy and the threatened NUM and Eskom, the question arises; what to do about marketing? As always, you will hear the standard same-old stuff regurgitated....
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The role of emotive triggers in branding
Emotive triggers spark the emotions that get individuals to choose one option rather than another – which indicates that a company’s marketing team needs to know just what to say and do in order to get...
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Emotive Triggers
Emotive triggers spark the emotions that get you going one way rather than another. This implies that you and your marketing team need to know just what to say and do to get customers buying your...
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11 pins on a roadmap to marketing success
In the business world there are proven processes and mindsets that when integrated, will guide your business down its own path of prosperity. For 33 years Powerhouse Advertising has refined these...
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How to: Keep your business tuned in to the changing tides
Entering the headspace of your target market. Powerhouse Advertising believes that staying tuned in to your brand’s relationships with its target audience should be like surfing the metaphorical...
View ArticleHow truly relevant is your brand in this revolutionary age?
How truly relevant is your brand in this revolutionary age? “Updates ready to install” – We’re all too familiar with this phrase in current times. It’s just a pity that your brand’s next crucial update...
View ArticleConcise guide: Move from tell to sell
Telling and selling are NOT the same – It sounds obvious but marketers and salespeople confuse the two like it’s nobody’s business. Quite fitting because if that’s the case, it will most likely be –...
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Concise guide: The power of the Emotive microcosm
Written and researched by Gary Wright “In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information,...
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3 separate clients – 3 VERY DIFFERENT STRATEGIES
Just like you wouldn’t use sails on a jet-ski or shin pads in a rugby game, marketing strategies need to resonate with objectives and clients’ needs. Showing careful thought whilst considering the...
View ArticleWinning Brands don’t Hunt for prospects – They are Found by Them
…and if your brand is still a Sleeping Beauty in this Digital Age – You Should know that your Knights in Shining Armour are far too busy enhancing their Tinder profiles to be bothered with your brand,...
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Feel Fresh
Have you ever had a dream where your alarm went off, you silenced it and went back to sleep? Regardless, we’ve all woken up too late to shower and freshen up at least once before work. How were those...
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